Kosterina Creative
Photoshop Projects
Task: Replace the old packaging on these PDP images located on the website and Amazon storefront page.
Results: Before and after images are displayed below.
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Top Performing Instagram Reels
577,000 views
17,335 likes
4,532 shares
1,339 comments
Collaboration accepted with Dr. William Li who has 781,000 followers
Website Creative
Task: Design two high-impact Amazon storefront banners for Kosterina that clearly communicate product quality, brand values, and key differentiators while maintaining a clean, elevated aesthetic
Results: The final banners deliver a cohesive, premium look that elevates Kosterina’s Amazon storefront and clearly differentiates the brand from competitors.
AI-Assisted Lifestyle Photography Concepts for Website Refresh
Task: Develop updated lifestyle photography concepts to help Kosterina expand the variety of imagery used across the website, showcasing the products in a more dynamic, real-world setting while staying true to the brand’s Mediterranean, modern aesthetic.
Process: I used AI as a tool to generate new lifestyle photography with a vision I conceptualized in a description. After identifying strong concepts, I refined the visuals in Adobe Photoshop—correcting imperfections, enhancing lighting, and perfecting bottle details and label text to ensure realism and brand consistency. This step was essential in overcoming AI-generated flaws and bringing the imagery to a production-ready standard.
Result: The final visuals provide Kosterina with a broader, more versatile library of lifestyle imagery that feels authentic and aspirational. These updated shots help the brand better integrate products into everyday moments, strengthen storytelling across the website, and create a more engaging, immersive shopping experience.
Influencer Marketing Creative
Task: Design and produce EVOO Shot Launch Cards for influencer mailers, that will be deployed to over 150 lifestyle and wellness creators as part of a nationwide brand activation.
Results shown below showcasing the ability to create print-ready files for large audiences.
